--- title: "Plumbing & HVAC SEO Case Study | Dialed-In Web" description: "SEO recovery for a Las Vegas plumbing and HVAC company. Reversed a -54% traffic decline and returned to positive growth. Full strategy inside." lang: en json-ld: --- ### We value your privacy We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. By clicking "Accept All", you consent to our use of cookies. Read our [Privacy Policy](/privacy) to learn more. Reject AllAccept All [![Dialed-In Web - White Label Digital Marketing for Agencies](/assets/dialedinweb-logo-5K3wJrSV.png "Dialed-In Web | White Label SEO, PPC & Content Marketing")](/) [About](/about)[Services](/white-label-inbound-marketing-services)[Programs & Pricing](/programs-and-pricing)[Case Studies](/case-studies)[Reviews](/testimonials)[Blog](/our-blog) [Partner Tools](/partner-tools) [+1 (214) 307-2995 ](tel:+12143072995)[Discovery Call](/white-label-qualifier) [Back to Case Studies](/case-studies) Plumbing & HVAC Direct Relationship # SEO Recovery for Las Vegas Plumbing & HVAC Company Local SEO GBP Optimization Link Building Content Development Authority Customized Reporting [Download PDF](/case-studies/las-vegas-plumbing-seo.pdf)[View PDF](/case-studies/las-vegas-plumbing-seo.pdf)Listen to Case Study 57pt Performance Turnaround (-54% → +3% YoY Organic Traffic) 65 Keywords Tracked 10+ #1 Rankings 15+ #2 Rankings 25x+ ROI Range ![Las Vegas Plumbing & HVAC - Plumbing & HVAC](/assets/las-vegas-plumbing-hero-BLWRUVVQ.jpg) ## ★ Key Highlights ### #1 HVAC Contractor Las Vegas Secured the top organic position for the highest-value HVAC keyword in the Las Vegas market. ### Top 3 Google Maps for Plumber Las Vegas Ranking in the Local 3-Pack for the primary plumbing keyword — driving direct calls and map-based leads. ### 57pt Performance Swing From -54% YoY decline to +3% growth — a complete trajectory reversal in just 5 months. ## 1 The Challenge This Las Vegas-based plumbing and HVAC company had experienced long-term year-over-year declines due to tracking issues, prior mismanagement from agency transitions (RYNO → Blue Corona), and no structured SEO foundation. Previous campaigns became lost in the shuffle with limited progress. - Multi-year year-over-year organic traffic decline (-54% at worst) - Previous agency transitions led to inconsistent strategy and poor communication - Missing GA4 filters and fragmented performance tracking - Lost historical redirects causing traffic leakage - Low-quality backlinks from prior campaigns requiring detox - No structured SEO methodology or keyword strategy in place ## 2 Our Approach We delivered a comprehensive SEO Roadmap in July 2025, then launched a structured multi-phase campaign in August 2025 focused on on-page repairs, safe off-page link building, and a Hub-and-Spoke content strategy. Within 5 months, we reversed the negative trend entirely. - July 2025 Roadmap: Full visual, on-page, and technical audit - Competitor backlink gap analysis and link detox/disavow - Historical URL redirect mapping and recovery - Keyword clustering and mapping with schema recommendations - Phase 1 Foundation: Structured & unstructured citation cleanup - [On-page optimization](/white-label-on-page-optimization) and [schema deployment](/white-label-schema-markup) across all service pages - GSC indexing and sitemap cleanup, GA4 event setup - [GBP optimization](/white-label-gbp-optimization) with our proprietary 120% methodology - Phase 2+: Monthly guest posts on safe, niche-relevant domains - GBP posting and QA updates, mixed-link campaigns - Hub-and-Spoke content methodology with Core30 and Compact Keyword frameworks ## 3 The Results From -54% YoY decline in February 2025 to +3% YoY growth in December 2025 — a complete 57 percentage point swing reversing multi-year negative trends in just 10 months. 65 keywords now tracked, with #1 ranking for HVAC contractor Las Vegas, Top 5 for plumbing Las Vegas & plumber Las Vegas, and Top 3 Google Maps for plumber Las Vegas. - 57 percentage point performance swing (-54% to +3% YoY) - First positive YoY growth achieved by December 2025 - 65 keywords tracked with majority in Top 7 positions - #1 for 'HVAC contractor Las Vegas' - #1 for 'plumbing and hvac services' - #1 for 'plumbing fixture replacement' - #1 for 'duct insulation contractors near me' - #1 for 'duct insulation companies near me' - #1 for 'tankless water heater solutions' - #1 for 'new water heater installation services' - Top 3 Google Maps for 'plumber Las Vegas' - Top 5 for 'plumbing Las Vegas' (4.4K search vol) - Top 5 for 'plumber Las Vegas' - #2 for 'water line repair las vegas' (▲15 from Sep) - #2 for 'air duct repair las vegas' (▲8 from Sep) - #2 for 'heater repair near me' (▲8 from Sep) ![Las Vegas Plumbing & HVAC organic traffic growth chart](/assets/las-vegas-plumbing-growth-chart-CboDjO_J.jpg) ## $ Recovery Trajectory & Revenue Impact $40K+ Est. Monthly Revenue High ROI - Complete reversal of multi-year decline trajectory within 5 months of execution - Strategic focus on high-profit services: water heaters, HVAC, plumbing - 10+ #1 rankings and 15+ #2 rankings for high-conversion service terms - 65 keywords tracked with majority ranking in Top 7 positions - December 2025: $40K year-over-year revenue growth attributable to organic - Strong ROI from focused SEO execution SEO Investment: → Revenue: $40K+ [Previous: Plumbing/Home Services](/case-studies/dallas-plumbing-seo) ## Ready to Create Your Success Story? Let's discuss how we can help you deliver exceptional results for your clients. 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