--- title: "White Label Press Release Writing & Distribution | DIW" description: "Need a white label press release for your agency? Get newsworthy writing and distribution support delivered under your brand." lang: en json-ld: | { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://dialedinweb.com/#organization", "name": "Dialed-In Web LLC", "legalName": "Dialed-In Web LLC", "alternateName": "Dialed-In Web", "url": "https://dialedinweb.com", "logo": { "@type": "ImageObject", "@id": "https://dialedinweb.com/#logo", "url": "https://dialedinweb.com/dialedinweb-logo.png", "contentUrl": "https://dialedinweb.com/dialedinweb-logo.png", "caption": "Dialed-In Web Logo" }, "image": "https://dialedinweb.com/dialedinweb-logo.png", "email": "hello@dialedinweb.com", "telephone": "+12143072995", "foundingDate": "2011", "address": { "@type": "PostalAddress", "streetAddress": "4849 Greenville Ave Suite 100 176", "addressLocality": "Dallas", "addressRegion": "TX", "postalCode": "75206", "addressCountry": "US" }, "sameAs": [ "https://www.linkedin.com/company/dialed-in-web/", "https://www.facebook.com/dialedinweb", "https://www.instagram.com/dialedinweb/", "https://share.google/IXw0qAzlgpjR1SIKP" ], "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.9, "reviewCount": 21, "bestRating": 5, "worstRating": 1 } }, { "@type": "Service", "@id": "https://dialedinweb.com/white-label-press-releases#service", "name": "White Label Press Release Writing & Distribution | DIW", "description": "Need a white label press release for your agency? Get newsworthy writing and distribution support delivered under your brand.", "serviceType": "Press Releases", "url": "https://dialedinweb.com/white-label-press-releases", "provider": { "@id": "https://dialedinweb.com/#organization" }, "isPartOf": { "@type": "Service", "@id": "https://dialedinweb.com/white-label-content-marketing#service", "name": "Content Marketing", "url": "https://dialedinweb.com/white-label-content-marketing" }, "areaServed": { "@type": "Country", "name": "United States" }, "audience": { "@type": "Audience", "audienceType": "White Label Digital Marketing Agencies" } }, { "@type": "WebPage", "@id": "https://dialedinweb.com/white-label-press-releases#webpage", "url": "https://dialedinweb.com/white-label-press-releases", "name": "White Label Press Release Writing & Distribution | DIW", "description": "Need a white label press release for your agency? Get newsworthy writing and distribution support delivered under your brand.", "isPartOf": { "@id": "https://dialedinweb.com/#website" } }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is a white label press release?", "acceptedAnswer": { "@type": "Answer", "text": "A white label press release is a news announcement written and distributed by a behind-the-scenes partner for an agency to deliver under its own brand. It may also be described as unbranded press release distribution, private-label PR, or white label PR, depending on how the agency packages the service." } }, { "@type": "Question", "name": "Do white label press releases help SEO and AI search visibility?", "acceptedAnswer": { "@type": "Answer", "text": "They can help support wider brand visibility by earning legitimate mentions, citations, and occasional backlinks from third-party sites. For a closer look at how authority signals work across search, visit the Authority Building hub." } }, { "@type": "Question", "name": "Will my agency's brand appear on the release and report, or will yours?", "acceptedAnswer": { "@type": "Answer", "text": "Your agency remains client-facing throughout the process. Our white label press release services are delivered without a \"Powered by\" footer, and reporting can be prepared for your agency to present directly to the client." } }, { "@type": "Question", "name": "Can agencies resell white label press release distribution?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. A press release reseller model lets agencies add writing and distribution support to their client offering without hiring internal PR staff or managing the workflow alone." } }, { "@type": "Question", "name": "How often should press releases be issued?", "acceptedAnswer": { "@type": "Answer", "text": "Only when there's genuine news. Quality over quantity. 4-8 per year is typical for most businesses." } }, { "@type": "Question", "name": "What makes a press release newsworthy?", "acceptedAnswer": { "@type": "Answer", "text": "Milestones, expansions, awards, community involvement, original research, or significant partnerships." } } ], "@id": "https://dialedinweb.com/white-label-press-releases#faq" }, { "@context": "https://schema.org/", "@type": "HowTo", "name": "How We Execute Press Releases Process", "description": "Newsworthy press releases written and distributed to earn brand mentions and links. White label PR support for agencies that want to add earned media to their offerings.", "url": "https://dialedinweb.com/white-label-press-releases", "image": "https://dialedinweb.com/og-images/default.png", "totalTime": "PT240M", "estimatedCost": { "@type": "MonetaryAmount", "currency": "USD", "value": "0" }, "step": [ { "@type": "HowToStep", "text": "News angle development" }, { "@type": "HowToStep", "text": "Press release writing" }, { "@type": "HowToStep", "text": "Distribution execution" }, { "@type": "HowToStep", "text": "Media follow-up" }, { "@type": "HowToStep", "text": "Coverage monitoring" }, { "@type": "HowToStep", "text": "Citation tracking" } ] } ] } --- ### We value your privacy We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. By clicking "Accept All", you consent to our use of cookies. Read our [Privacy Policy](/privacy) to learn more. Reject AllAccept All [![Dialed-In Web - White Label Digital Marketing for Agencies](/assets/dialedinweb-logo-5K3wJrSV.png "Dialed-In Web | White Label SEO, PPC & Content Marketing")](/) [About](/about)[Services](/white-label-inbound-marketing-services)[Programs & Pricing](/programs-and-pricing)[Case Studies](/case-studies)[Reviews](/testimonials)[Blog](/our-blog) [Partner Tools](/partner-tools) [+1 (214) 307-2995 ](tel:+12143072995)[Discovery Call](/white-label-qualifier) [Home](/)/ [Inbound Marketing Services](/white-label-inbound-marketing-services) / [Content Marketing](/white-label-content-marketing) / Press Releases # White Label Press Release Writing and Distribution A white label press release gives agencies a way to share real client news without building an in-house PR team. We handle the writing and placement work behind the scenes, helping clients earn wider visibility, branded mentions, and opportunities for citations. Included as part of our [Content Marketing](/white-label-content-marketing) service. Start a Conversation Tell us about your agency. We'll take it from there. Start the Conversation We typically respond within 24 hours. - White-Label Partner - 100s of Campaigns Managed - 15+ Years Experience - Built by Marketers - Long-Term Partnerships * * * Strategic News Distribution ## Press Releases That Support Credibility A well-timed announcement can put a client's news in front of relevant publishers, aggregators, and industry audiences. The goal is not to flood the web with a generic release, but to give a legitimate development a useful place to be seen and referenced. ### News Wire Distribution Distribution can place a release across relevant news sites, industry outlets, and aggregators, depending on the client's goals and audience. ### Citation Building Each legitimate pickup can create another branded mention and, in some cases, a link back to the client's site. ### Brand Visibility A strong release can expand a client's presence across news surfaces, local outlets, and publications their audience already follows. ### Authority Signals Credible third-party mentions give search engines and AI systems more context about who the business is and what it is known for. ### Controlled Narrative A clear release gives the client a factual, consistent way to present an announcement as it reaches new audiences. [Start the Conversation](/white-label-qualifier) Strategic News Distribution Strategy Execution Results Newsworthy Angles ## What Makes an Announcement Worth Sharing Not every business update needs a release. We help agencies identify news with a clear public angle, then turn it into a story that gives editors, publishers, and readers a reason to care. ### Business Milestones Expansions, anniversaries, awards, and achievements. ### New Services/Products Launches that provide genuine value to the market. ### Community Involvement Sponsorships, charitable work, and local engagement. ### Industry Insights Original research, surveys, or expert commentary. ### Executive Changes Key hires and leadership announcements. ### Partnerships Strategic alliances and collaborations. [Schedule a Discovery Call](/white-label-qualifier) Newsworthy Angles Strategy Execution Results Distribution Strategy ## Making Distribution Count Writing is only one part of the process. With white label press release distribution, agencies can match the release to the right channels, timing, and audience instead of treating every announcement the same way. ### Wire Selection Choose distribution networks based on goals and industry. ### Timing Strategy Publish timing affects pickup rates and visibility. ### Media List Targeted outreach to relevant journalists and publications. ### Follow-Up Outreach Personal follow-up to increase pickup chances. ### Coverage Tracking Monitor pickup, citations, and backlinks generated. ### Repurposing Leverage release content for blog posts and social. [Explore Partnership](/white-label-qualifier) Distribution Strategy Strategy Execution Results * * * How We Execute ## Press Releases Process 01 News angle development 02 Press release writing 03 Distribution execution 04 Media follow-up 05 Coverage monitoring 06 Citation tracking Complete Process 6 Steps Audit & Discovery Execution & Monitoring [Explore a Partnership](/white-label-qualifier)[See Case Studies](/case-studies)or [+1 (214) 307-2995](tel:+12143072995) * * * Part of Content Marketing ## Press Releases Works With Every Component **Press Releases is one piece of the Content Marketing puzzle.** Each component reinforces the others, creating compound results that isolated tactics can't achieve. All components are included as part of the Content Marketing service. We prioritize and phase execution based on competitive analysis and client goals. Press Releases [Geographical Content ](/white-label-geographical-content)[Topical Authority ](/white-label-topical-authority)[Power Posts ](/white-label-power-posts)[E-books & Guides ](/white-label-ebooks-guides)[Lead Generation Magnets ](/white-label-lead-magnets)[AIO Content ](/white-label-aio-content)[Case Studies ](/white-label-case-studies)[FAQ Content ](/white-label-faq-content)[Hub & Spoke Build-outs ](/white-label-hub-spoke-buildouts) [View Full Content Marketing Service](/white-label-content-marketing) Press Releases Newsworthy announcements distributed to media outlets and news aggregators.... * * * Common Questions ## Press Releases FAQ ### What is a white label press release? ### Do white label press releases help SEO and AI search visibility? ### Will my agency's brand appear on the release and report, or will yours? ### Can agencies resell white label press release distribution? ### How often should press releases be issued? ### What makes a press release newsworthy? [View all Content Marketing FAQs](/white-label-content-marketing#faq) Ready to Partner? ## Take the Intake Quiz A 60-second intake helps us understand your agency, your clients, and whether white-label fulfillment with us is a fit. One agency partner per market. [Take the Intake Quiz](/white-label-qualifier) Takes about 60 seconds. We'll follow up within one business day. 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