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Press Releases
Press releases distribute newsworthy announcements to media outlets, news aggregators, and industry publications. They build brand visibility and create citation opportunities.
Included as part of our Content Marketing service.
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Tell us about your agency. We'll take it from there.
We typically respond within 24 hours.
Press Releases That Build Authority
Press releases distribute newsworthy announcements to media outlets, news aggregators, and industry publications. Done strategically, they build brand visibility and create citation opportunities.
News Wire Distribution
Syndication across hundreds of news sites and aggregators.
Citation Building
Each pickup creates a new brand mention and potential backlink.
Brand Visibility
Appear in Google News and industry publications.
Authority Signals
News mentions signal legitimacy to search engines and AI systems.
Controlled Narrative
Shape how your news is presented across the web.
Strategic News Distribution
What Makes a Press Release Work
Not every announcement deserves a press release. We help identify genuinely newsworthy angles that will get picked up and create real authority signals.
Business Milestones
Expansions, anniversaries, awards, and achievements.
New Services/Products
Launches that provide genuine value to the market.
Community Involvement
Sponsorships, charitable work, and local engagement.
Industry Insights
Original research, surveys, or expert commentary.
Executive Changes
Key hires and leadership announcements.
Partnerships
Strategic alliances and collaborations.
Newsworthy Angles
Maximizing Reach and Impact
Where and how a press release is distributed determines its impact. We use strategic distribution to maximize pickup, citations, and authority signals.
Wire Selection
Choose distribution networks based on goals and industry.
Timing Strategy
Publish timing affects pickup rates and visibility.
Media List
Targeted outreach to relevant journalists and publications.
Follow-Up Outreach
Personal follow-up to increase pickup chances.
Coverage Tracking
Monitor pickup, citations, and backlinks generated.
Repurposing
Leverage release content for blog posts and social.
Distribution Strategy
How We Execute
Press Releases Process
News angle development
Press release writing
Distribution execution
Media follow-up
Coverage monitoring
Citation tracking
Part of Content Marketing
Press Releases Works With Every Component
Press Releases is one piece of the Content Marketing puzzle. Each component reinforces the others, creating compound results that isolated tactics can't achieve.
All components are included as part of the Content Marketing service. We prioritize and phase execution based on competitive analysis and client goals.
Press Releases
Newsworthy announcements distributed to media outlets and news aggregators....
Fulfillment in 6 Clear Steps
A predictable process designed for agencies that value control and client delight. All steps are executed behind the scenes, under your brand, with you retaining full client ownership.
"They're trustworthy, they communicate clearly and really consistently, which is sometimes rare in today's world."
Trevor Anderson, Founder & CEO, Anderson Collaborative