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White Label Press Release Writing and Distribution
A white label press release gives agencies a way to share real client news without building an in-house PR team. We handle the writing and placement work behind the scenes, helping clients earn wider visibility, branded mentions, and opportunities for citations.
Included as part of our Content Marketing service.
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Tell us about your agency. We'll take it from there.
We typically respond within 24 hours.
- White-Label Partner
- 100s of Campaigns Managed
- 15+ Years Experience
- Built by Marketers
- Long-Term Partnerships
Press Releases That Support Credibility
A well-timed announcement can put a client's news in front of relevant publishers, aggregators, and industry audiences. The goal is not to flood the web with a generic release, but to give a legitimate development a useful place to be seen and referenced.
News Wire Distribution
Distribution can place a release across relevant news sites, industry outlets, and aggregators, depending on the client's goals and audience.
Citation Building
Each legitimate pickup can create another branded mention and, in some cases, a link back to the client's site.
Brand Visibility
A strong release can expand a client's presence across news surfaces, local outlets, and publications their audience already follows.
Authority Signals
Credible third-party mentions give search engines and AI systems more context about who the business is and what it is known for.
Controlled Narrative
A clear release gives the client a factual, consistent way to present an announcement as it reaches new audiences.
Strategic News Distribution
What Makes an Announcement Worth Sharing
Not every business update needs a release. We help agencies identify news with a clear public angle, then turn it into a story that gives editors, publishers, and readers a reason to care.
Business Milestones
Expansions, anniversaries, awards, and achievements.
New Services/Products
Launches that provide genuine value to the market.
Community Involvement
Sponsorships, charitable work, and local engagement.
Industry Insights
Original research, surveys, or expert commentary.
Executive Changes
Key hires and leadership announcements.
Partnerships
Strategic alliances and collaborations.
Newsworthy Angles
Making Distribution Count
Writing is only one part of the process. With white label press release distribution, agencies can match the release to the right channels, timing, and audience instead of treating every announcement the same way.
Wire Selection
Choose distribution networks based on goals and industry.
Timing Strategy
Publish timing affects pickup rates and visibility.
Media List
Targeted outreach to relevant journalists and publications.
Follow-Up Outreach
Personal follow-up to increase pickup chances.
Coverage Tracking
Monitor pickup, citations, and backlinks generated.
Repurposing
Leverage release content for blog posts and social.
Distribution Strategy
How We Execute
Press Releases Process
News angle development
Press release writing
Distribution execution
Media follow-up
Coverage monitoring
Citation tracking
Part of Content Marketing
Press Releases Works With Every Component
Press Releases is one piece of the Content Marketing puzzle. Each component reinforces the others, creating compound results that isolated tactics can't achieve.
All components are included as part of the Content Marketing service. We prioritize and phase execution based on competitive analysis and client goals.
Press Releases
Newsworthy announcements distributed to media outlets and news aggregators....
Ready to Partner?
Take the Intake Quiz
A 60-second intake helps us understand your agency, your clients, and whether white-label fulfillment with us is a fit. One agency partner per market.
Take the Intake QuizTakes about 60 seconds. We'll follow up within one business day.