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GBP Posting & Content
Regular GBP posts signal to Google that the business is active and engaged. We create and schedule weekly posts featuring offers, updates, events, and content that keeps profiles fresh and drives engagement.
Included as part of our GBP SEO service.
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Tell us about your agency. We'll take it from there.
We typically respond within 24 hours.
Posts That Drive Conversions, Not Just Engagement
As GBP expert Darren Shaw notes: 'GBP is the one platform people visit with intent to BUY.' We treat posts as conversion opportunities, not social media content. Post scheduling is a core part of our GBP SEO service. We use LeadSnap to drip feed posts consistently.
LeadSnap Drip Feed
Posts scheduled through LeadSnap for consistent, automated publishing. Weekly cadence maintained without manual effort.
Post Types
Updates, offers, events, and products. Offers with clear CTAs typically drive the most engagement and conversions.
Branded Social Integration
Posts can be branded social content or GBP-specific. Either approach works—consistency is what matters.
Seasonal Alignment
Content aligned with holidays, seasons, and business cycles. Timely and relevant beats evergreen for engagement.
Promotion Strategy
Offers and specials with urgency and clear calls to action. Posts remain visible for 6 months but are most effective in the first 7 days.
Purchase Intent Focus
Every post answers: what can the customer buy, book, or do right now? Social-style posts get ignored.
Maximum Impact Per Post
Every post is an opportunity to appear in search results and drive action. We optimize every element for clicks and conversions with full UTM tracking.
UTM Tracking
Every post link includes UTM parameters for attribution. Know exactly which posts drive traffic and conversions.
Keyword Integration
Target keywords included naturally in post content. First 100 characters most visible in previews.
Compelling CTAs
Clear calls to action with appropriate buttons: Book, Order online, Buy, Learn more, Sign up, or Call now.
Image Selection
Eye-catching original images—never stock photos. Images that stop scrollers and reinforce the message.
Character Optimization
Content optimized for display. Front-load value proposition in first 100 characters.
Button Matching
CTA button type matched to post purpose. 'Order online' for restaurants, 'Book' for appointments, 'Call now' for services.
Post Optimization
Measure What Drives Business
Post performance reveals what your audience cares about. We track interactions, search queries, directions, website clicks, and calls—the metrics that matter.
Interaction Tracking
Calls, bookings, direction requests, and website clicks tracked. Total interactions measured over time.
UTM Attribution
UTM-tagged links reveal which posts drive conversions. Data flows into Analytics for complete attribution.
Search Query Analysis
Which search terms trigger your profile? We identify keywords driving visibility and optimize accordingly.
Direction Requests
Users requesting directions signal high purchase intent. We track this as a key conversion indicator.
Year-Over-Year Comparison
Performance compared across time periods to eliminate seasonality and identify real trends.
Monthly Reporting
Complete GBP performance dashboard. Search queries, interactions, and post engagement in client reports.
Performance Tracking
How We Execute
GBP Posting & Content Process
Content calendar development
Post creation and scheduling
Image optimization
Performance monitoring
Calendar refinement
Part of GBP SEO
GBP Posting & Content Works With Every Component
GBP Posting & Content is one piece of the GBP SEO puzzle. Each component reinforces the others, creating compound results that isolated tactics can't achieve.
All components are included as part of the GBP SEO service. We prioritize and phase execution based on competitive analysis and client goals.
GBP Posting & Content
Posts, offers, and updates to signal activity to Google and engage searchers....
Fulfillment in 6 Clear Steps
A predictable process designed for agencies that value control and client delight. All steps are executed behind the scenes, under your brand, with you retaining full client ownership.
"They're trustworthy, they communicate clearly and really consistently, which is sometimes rare in today's world."
Trevor Anderson, Founder & CEO, Anderson Collaborative