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NAP Citations
Citations are mentions of your client's business name, address, and phone number across the web. Consistent NAP data validates business identity with Google and feeds the trusted third-party sources that AI Overviews cite. We audit, clean, and build citations across directories that matter for both traditional local rankings and AI visibility.
Included as part of our Local SEO service.
Start a Conversation
Tell us about your agency. We'll take it from there.
We typically respond within 24 hours.
Find Every Mention With Whitespark & BrightLocal
Nearly half of all businesses have missing or incorrect online information. We use Whitespark, BrightLocal, and Moz to find every mention—inconsistencies, duplicates, and unclaimed profiles that hurt rankings. NAP citations are a core component of our Local SEO service, and Citation cleanup is the critical first step.
Full Citation Scan
BrightLocal, Moz Local, and Whitespark to find every mention of the business online. Nothing missed.
NAP Inconsistencies
Name variations, old addresses, wrong phone numbers identified. Even 'St.' vs 'Street' differences matter.
Duplicate Listings
Multiple listings on the same platform dilute authority. Duplicates identified for suppression or merge.
Unclaimed Profiles
Unclaimed listings can be edited by anyone. We identify and claim control of all profiles.
Competitor Comparison
Whitespark analysis compares citation counts and sources against local pack leaders.
AI Source Audit
Yelp, TripAdvisor, Healthgrades checked for AI Overview eligibility. These directories get cited.
Start Here Because Propagation Takes Time
Data aggregators feed hundreds of downstream directories automatically. But propagation takes 4-6 months. We prioritize aggregator submissions first so corrections cascade while we build.
Foursquare Submission
Foursquare data feeds Apple Maps, Uber, Bing, and hundreds of apps and directories.
Data Axle (InfoUSA)
Major aggregator feeding business directories, GPS systems, and marketing databases.
Neustar Localeze
Powers directories, search engines, and navigation systems with business data.
Factual (Now Foursquare)
Location data platform feeding mobile apps and mapping services worldwide.
Propagation Timeline
Expect 4-6 months for full downstream propagation. We submit early so corrections spread.
Monthly Monitoring
Aggregator submissions verified monthly until propagation complete. Nothing assumed done.
Fix What's Broken Before Building New
Inconsistent NAP details can lead to a 41% drop in search rankings. We fix every incorrect listing before building new ones. Corrections compound as aggregators propagate clean data.
Priority Platforms
Google Business Profile, Apple Maps, Bing Places, Yelp, and Facebook corrected first.
Suppression Requests
Duplicate listings suppressed or merged. One authoritative listing per platform.
Standardized Format
Uniform spelling, abbreviations, and layout. 'Street' vs 'St.' standardized everywhere.
Phone Number Fixes
Old numbers, tracking numbers, and variations corrected to primary. Consistency required.
Address Verification
Suite numbers, building names, and postal codes verified against USPS database.
Post-Fix Verification
Corrections verified after propagation. Nothing assumed complete until confirmed.
Vertical Citations That Signal Expertise
Industry directories signal expertise and attract customers already searching for your services. We research and build citations on directories that matter for each vertical.
Industry Research
Comprehensive mapping of directories relevant to each client's vertical. Plumbers get Angi, doctors get Healthgrades.
Niche Platforms
Vertical-specific review sites: Healthgrades for medical, Avvo for legal, Houzz for home services.
Association Directories
Chamber of commerce, trade associations, and industry bodies. Member spotlights create valuable citations.
Credential Verification
Licenses, certifications, and credentials added where platforms support them.
Competitor Gap Analysis
Directories where competitors appear but client does not. Citation parity closes ranking gaps.
Quarterly Maintenance
Audits every 3-6 months catch new inconsistencies. Some platforms allow public edits without notice.
Industry-Specific Directories
How We Execute
NAP Citations Process
Current NAP audit with Semrush/BrightLocal
Inconsistency identification and cleanup
Core directory submissions
Data aggregator distribution
Industry directory submission
AI visibility verification
Ongoing monitoring and quarterly re-audits
Part of Local SEO
NAP Citations Works With Every Component
NAP Citations is one piece of the Local SEO puzzle. Each component reinforces the others, creating compound results that isolated tactics can't achieve.
All components are included as part of the Local SEO service. We prioritize and phase execution based on competitive analysis and client goals.
NAP Citations
NAP consistency audits, citation cleanup, and strategic directory submissions th...
Fulfillment in 6 Clear Steps
A predictable process designed for agencies that value control and client delight. All steps are executed behind the scenes, under your brand, with you retaining full client ownership.
"They're trustworthy, they communicate clearly and really consistently, which is sometimes rare in today's world."
Trevor Anderson, Founder & CEO, Anderson Collaborative