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Schema Markup
Schema markup helps search engines and AI systems understand your client's business without NLP interpretation. We implement connected @graph structures using @id properties to link LocalBusiness, Organization, Person, and Service entities into page-level knowledge graphs. This includes sameAs links to social profiles, knowsAbout properties for topical authority, and rigorous three-step validation before deployment.
Included as part of our Local SEO service.
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Page-Level Knowledge Graphs for AI
Schema markup has been around for years, but AI Overviews made it essential. We build connected schema using @graph structures with unique @id properties—creating explicit relationships that machines understand without interpretation. Schema markup is a key pillar of our Local SEO service.
LocalBusiness + Organization
Core identity schema with legalName, taxID, founder, and contactPoint properties. The foundation for local visibility.
Person Schema for Authors
Author bios connected to content via Person schema. worksFor, knowsAbout, and sameAs properties build E-E-A-T authority.
@id Connections
Unique identifiers linking entities. Person → Organization → Service all connected in a knowledge graph.
sameAs Validation
LinkedIn, Crunchbase, social profiles linked to validate entity with external sources.
knowsAbout Topics
Wikipedia/Wikidata links for topic disambiguation. Expertise connected to recognized concepts.
AI-Assisted Generation
Claude and ChatGPT prompts accelerate schema creation. Every property validated against Schema.org standards.
Every Schema Type for Local Businesses
We cover every aspect of schema markup applicable to local businesses. No properties left undefined. AIO systems cite businesses with complete, connected structured data.
Service Definitions
Individual services with areaServed, offers, and aggregateRating. Each service linked to main entity.
hasOfferCatalog
Full service catalogs structured. Offerings discoverable via schema and AI parsing.
Geo Coordinates
hasMap linking to GBP. Precise location and service area polygons defined.
Opening Hours
openingHoursSpecification with dayOfWeek, opens, closes properties. Holiday hours included.
Contact Points
contactPoint with telephone, email, contactType, areaServed for each department or location.
Aggregate Ratings
reviewCount, ratingValue, bestRating for star displays in SERPs.
Enhanced Search Appearances
Beyond identity, schema unlocks rich results for FAQ, reviews, articles, and more—expanding SERP real estate and feeding AI systems quotable structured answers.
FAQPage Schema
Q&A pairs for FAQ rich results. Expands SERP footprint and feeds AI Overviews directly.
Article Schema
Blog content with author Person schema linked. News and Discover eligibility enabled.
BreadcrumbList
Navigation hierarchy for breadcrumb displays. Improves CTR and site understanding.
HowTo Schema
Step-by-step content with images, tools, totalTime for rich results.
Review Schema
Customer reviews with author, datePublished, reviewRating for star displays.
WebPage + WebSite
Homepage and key pages structured with isPartOf relationships to website entity.
Three-Step Schema Verification
Schema markup is only valuable if it's error-free and connected properly. We use a rigorous validation workflow before deployment and test against AI systems to verify parsing.
Schema.org Validator
Syntax error detection. Missing commas and braces silently break markup.
Rich Results Test
Google's tool confirms eligibility for specific rich result types.
Classy Schema Visualization
Entity relationship mapping. Verifies connections render as knowledge graph.
AI Parsing Test
ChatGPT and Claude verification. If AI can't parse your schema correctly, neither can AIO.
Search Console Monitoring
Enhancement reports track valid items, errors, and warnings over time.
Quarterly Audits
Schema reviewed when business info changes. Syntax errors caught before impact.
Validation & AI Testing
How We Execute
Schema Markup Process
Current schema audit and visualization
Entity relationship planning
@graph structure development
sameAs and knowsAbout implementation
Three-step validation workflow
Deployment and Search Console monitoring
Quarterly audits and AI visibility checks
Part of Local SEO
Schema Markup Works With Every Component
Schema Markup is one piece of the Local SEO puzzle. Each component reinforces the others, creating compound results that isolated tactics can't achieve.
All components are included as part of the Local SEO service. We prioritize and phase execution based on competitive analysis and client goals.
Schema Markup
Connected @graph schema with LocalBusiness, Organization, Person, and Service en...
Fulfillment in 6 Clear Steps
A predictable process designed for agencies that value control and client delight. All steps are executed behind the scenes, under your brand, with you retaining full client ownership.
"They're trustworthy, they communicate clearly and really consistently, which is sometimes rare in today's world."
Trevor Anderson, Founder & CEO, Anderson Collaborative